Do I need to keep the cold brew cold before I open it?

Nope, you can store Wandering Bear cold brew at room temperature until you open it. We’ve worked out a flash pasteurization and completely sterile process for our cold brew that allows for safe storage at room temperature before opening without affecting its taste.

Once you've opened a box, pop it in the fridge to keep it fresh -- we usually enjoy it cold over ice. Technically we’re supposed to say that the coffee will stay fresh for 30 days once you open the box… but we know it to both stay fresh longer than that and to get consumed faster than that.